Discover How Your Team
Really Sells
AI-powered sales diagnostic. 30 days. A complete X-ray of your sales execution: what's working, what's breaking, and what to fix first.
Your sales team has a problem you can't see.
You have a sales team, but you still don't have a clear view of how it actually sells. Some reps perform, others don't, and it's hard to tell whether the issue is skill, process, management, or simply lack of visibility.
Your CRM says one thing. Deal reviews say another. Coaching ends up based on intuition. Pipeline looks healthy, then deals slip. Forecasts miss. New hires take too long to ramp.
The problem isn't your people.
It's that sales execution is still invisible.
No structured capability data. No consistent call analysis. No shared scoring logic. Just opinions, spreadsheets, and fragmented signals.
That's what we make visible, and what we turn into clear priorities in 30 days.
AI that listens to how your team really sells.
We connect to your CRM and the evidence already available, then use AI to surface patterns, gaps, and behaviours. The output is reviewed and turned into a structured diagnostic.
Call Intelligence
AI reviews every recorded sales call: discovery quality, objection handling, closing technique, and follow-up patterns across your entire team.
Pipeline Signal Reading
Deal progression, stage velocity, stall patterns. The AI surfaces where pipeline leaks and which behaviors cause them.
CRM Behavior Analysis
Activity data, logging patterns, deal hygiene. We see how your CRM is actually used versus how it should be.
Structured Scoring
Every rep scored against a custom capability framework: prospecting, discovery, negotiation, closing. Objective, comparable, actionable.
Synthesis & Heatmap
All signals combine into a team-wide heatmap: who's strong where, where gaps cluster, and what to prioritize.
Works with: Salesforce · HubSpot · Gong · Chorus · any CRM with call recording
30 days. Four phases. Complete clarity.
From kick-off to executive readout. A structured diagnostic with zero disruption to your team.
Kick-off & Data Connection
We align on scope, define the scoring framework, and connect the data sources we need. Your team keeps selling as usual.
Week 1
AI-Assisted Analysis
Our AI processes call recordings, CRM data, and pipeline history. It scores every rep, identifies patterns, and flags where execution breaks down.
Weeks 2–3
Executive Readout
90-minute working session with your leadership. We walk through every finding, prioritize development areas, and deliver a recommendation memo with concrete next steps.
Delivery
Scoring & Synthesis
We turn the findings into individual scorecards, a team heatmap, and a clear view of where execution breaks down and what to fix first.
Week 4
Kick-off & Data Connection
We align on scope, define the scoring framework, and connect the data sources we need. Your team keeps selling as usual.
Week 1
AI-Assisted Analysis
Our AI processes call recordings, CRM data, and pipeline history. It scores every rep, identifies patterns, and flags where execution breaks down.
Weeks 2–3
Scoring & Synthesis
We turn the findings into individual scorecards, a team heatmap, and a clear view of where execution breaks down and what to fix first.
Week 4
Executive Readout
90-minute working session with leadership. Every finding, prioritized development areas, and a recommendation memo with concrete next steps.
Delivery
What you get.
A complete diagnostic package designed to give leadership a clear, usable view of what to fix first.
A custom scoring model built for your sales process, market, and deal complexity. The standard your team gets measured against.
Every rep scored on discovery, objection handling, closing, follow-up. Strengths, gaps, and specific development priorities.
Visual map of team strengths and weaknesses. Is it a hiring problem, a coaching problem, or a process problem?
Where deals stall, why they slip, and which behaviors correlate with lost revenue. Stage-by-stage analysis.
Ranked list of what to fix first, sorted by impact and effort. Focused, not a 50-page wishlist.
90-minute live session with leadership. Every finding, every question answered.
Written diagnosis, prioritized recommendations, and a suggested 90-day roadmap.
Everything is yours at the end of the diagnostic: the framework, the scorecards, the findings, and the roadmap.
No lock-in. No recurring fees. Your data stays in your systems.
The diagnostic is just the beginning.
Once you know what's broken, the next step is implementation. If you decide to act, we can help turn the findings into a structured performance program.
Implementation
Capability Installation
Playbooks, call coaching, objection handling frameworks. All built around the gaps your diagnostic revealed. Custom to your team, not generic templates.
Implementation
Ramp-Up Improvement
Structured onboarding that gets new reps to productivity faster. Based on what your top performers actually do, as captured in the diagnostic.
Ongoing
Ongoing Reinforcement
Continuous analysis of calls and pipeline. Real-time feedback, trend tracking, and quarterly re-scoring to measure improvement over time.
We built a B2B sales engine.
Then we sold the company.
Before Propellant, we built isendu, a shipping automation SaaS, from zero to acquisition. We designed the entire commercial system: pipeline architecture, outbound engine, rep coaching, CRM automation. These are our numbers.
Case Study
isendu → Sendcloud
€0 → €1.6M ARR → Exit
From founder-led sales to a scalable commercial system: 85% show-up rate, 22-24% close rate. Acquired by Sendcloud in 2024.
Read moreCase Study
Tot (Fintech)
Product-Led → Revenue Machine
9 months embedded. Built the GTM infrastructure from scratch: CRM with PQL scoring, segmentation, four commercial flows, and the first AE with playbook and KPIs. Double-digit ARPU growth.
Read moreIs AI Sales Diagnostic right for you?
Yes, if you...
Not for you if...
Operators, not consultants.
We built, scaled, and sold our own B2B company. We've sat in every seat: founder-led sales, first SDR hire, CRM migration, outbound experimentation. We know what breaks because we broke it.
Lando Barbagli
Strategy, Market & Commercial Narrative
2x founder across B2B SaaS and ad-tech. MBA UCLA Anderson. 18 years between LA and NYC. GTM strategy, fundraising, M&A, and high-ticket sales.
LinkedIn
Marco Pericci
Systems, Analytics & Revenue Operations
Built the growth engine behind isendu's commercial operations. RevOps, CRM architecture, workflow automation, and AI-assisted sales analysis.
LinkedInReady to see how your team really sells?
30 minutes. No pitch. No pressure. Just an honest conversation about whether AI Sales Diagnostic is right for your team.